齐饮的品牌故事 CHEERS Brand Story

CHEERS是一家新生代的葡萄酒公司。我们在国际流行新品和传统产品中精挑细选，为中国消费者提供高性价比的进口葡萄酒；同时，我们也致力于把品尝葡萄酒变成一种新兴的生活方式。

我们为顾客提供优质卓越的服务，通过我们的创意视频，每月店内主题和装饰，疯狂的市场营销策划，以及定期的葡萄酒知识分享为我们的顾客带来全新的购买体验。CHEERS不仅仅销售葡萄酒，还传递着葡萄酒文化中的快乐 ！

我们追求卓越，坚持以诚待客，与顾客们一起领略葡萄酒世界的精彩！

CHEERS让您微笑！ ---- 是我们的使命

CHEERS makes wine drinking fun & affordable and we love to make our customers smile!

We sell imported quality wines at the best possible prices in our CHEERS Stores throughout Beijing as well as in our franchise partner stores throughout China.

We aim for being extraordinary and to provide the best wines and services to our customers!

CHEERS MAKES YOU SMILE! It’s in our logo, our hearts and philosophy!

齐饮的品牌历史 CHEERS History

瑞士的Masueger ( 马素格) 家族从1898 年

以来从事葡萄酒事业。

曾祖母 Lina Masueger，

在她的先生英年早逝之后，开始了葡萄酒贸易生意。

Tieni Masueger 是Lina Masueger 的孙子，

从小对家族生意耳濡目染，并对红酒有着极大的兴趣。

作为齐饮葡萄酒的总裁，Tieni Masueger 同时也是一个

热心肠的导师，他将一生奉献给了葡萄酒事业。

正是得益于他专业的葡萄酒知识和丰富的人脉和商业资源，

齐饮葡萄酒才能将优质低价的葡萄酒带到中国市场。

The Masueger family from Switzerland have been in the wine business since 1898.

Lina, the great-grandmother started wine trading after her husband died at an early age.

Tieni Masueger, Lina’s Grandson became immersed within the family business and soon had a

passion for wine. he quickly established himself within the industry.

Thanks to his professional knowledge and outstanding network, CHEERS brings the best price value wines to the Chinese market.

齐饮的理念 CHEERS Business Model

直接从酒庄到客户，CHEERS 以非常平易近人的价格将来自世界各地的高品质葡萄酒带给了中国的客户。

CHEERS 通过完美的体验，在全国范围内将葡萄酒文化知识传播到中国的目标市场。

Going directly from the vineyards to the customer, CHEERS allows high quality wines from all over the world to reach the customer at very approachable prices.

CHEERS is about the experience, spreading wine culture and knowledge to our target market throughout China.

齐饮的产品CHEERS Products

✓独家甄选Only at CHEERS

✓百分之百纯进口100%Imported Wines

✓保证正品100%Authentic

✓买手式体验100%Hand SelectedCHEERS

店内销售的葡萄酒都是100%原瓶原装进口，其中超过95%的产品都是CHEERS在中国大陆地区的独家销售。这意味着在中国，没有任何其他的零售商可以销售这些产品。同时我们与全球各地的供应商和酒庄紧密合作，通过自己的物流团队，全程监控完成进口运输

All of our wines are 100%imported from all over the world and over 90%of them are exclusive to CHEERS and to the Chinese market.We deal with suppliers and vineyards from across the globe,importing ourselves,through our in house logistics team.

齐饮加盟优势CHEERSSTOREADVANTAGES

01中国快速发展的葡萄酒行业

FastgrowingwinemarketofChina

02源自1898年瑞士家族建立的稳定优质的葡萄酒商业渠道

SwissOwners,inthewinebusinesssince1898withstrongandsolidsupplychain

03中国葡萄酒零售市场的领军品牌

BrandLeaderintheChinesewineretailmarketsince2011

04来自顾客好的口碑

Outstandingreputation

05原瓶进口，正品

Eachwineisimportedfromthewinery&authentic

06海外酒庄直采，产品性价比高

DirectpurchasefromthewinerywiththeBestprice/valuewinesfromallaroundtheworld

07产品家甄选，买手式体验

EachWineLabelisexclusiveproductofCHEERSinChina,andeachwine

iscarefullychosenbyCHEERSexpertteam

08总部近10年的门店运营经验，给予加

盟商强大的运营支持

CHEERShasalmost10yearsofstoreoperationexperience,andstrongoperationsupportforfranchisees

09连续三年荣获加盟模范奖

Award-winningbusinessmodelformostrecentthree(3)continuousyears

10WSET培训认证

WSET-certifiedtraining

齐饮加盟流程STORE OPENING PROCESS

1、认可CHEERS理念

Understanding CHEERS concept

2、填写个人资料调查表

Fill in the franchise questionnaire

CHEERS总部进行审核

Approve by CHEERS headquarters

签订加盟合同并付款

3、Sign franchise contract and pay franchise fee

店铺选址

Store location search

员工招聘

Staff recruitment

总部培训+运营手册

Staff trainning&SOP

4、店铺装修布置

Store decoration

采购商品

Procurement

试营业+运营手册

Soft opening&SOP

5、正式营业

Official opening

齐饮加盟条件PARTNERSHIPREQUIREMENTS

01有长期合作的信念以及对品牌的忠诚

Beliefinlong-termcooperationandloyaltytothebrand

02良好的资金实力

Capitalproof

03良好的个人信誉,商业信誉

Goodpersonalreputation,businessskills

04丰富的商业经验以及客户资源

Richbusinessexperienceandcustomerresourcesaccess

05热爱从事的职业，具有良好的合作态度

Passiononcareerandhavingagoodpositivecooperationattitude

06能够配合公司各项政策并严格落地执行

Abletocooperatewiththecompany'sprofessionalpoliciesandstrictlyimplementthem